2019 Posidonia Sea Tourism Forum Programme

DAY 1 - Tuesday 28 May 2019

09:00 - 09:30 Morning Coffee & Registration
09:30 - 09:40 Opening Statements
09:40 - 11:10 STATE OF THE INDUSTRY: The Mediterranean in Today’s Cruise Market
  • For the last few years Mediterranean cruising experienced an overall decrease, especially in the east with considerable tonnage directed to China and the Asian market. With the stabilization of demand in China, is the industry now looking to increase supply in the Mediterranean?
  • How does the return of cruising to Turkey impact the industry’s interest in the East Med? Can the industry be optimistic about also returning to Israel and Egypt?
  • Will the introduction in 2020 of the new IMO emissions regulations impact deployment in the Mediterranean?
  • There is a very noticeable increase in the construction of cruise ships of all sizes, with an estimated introduction of nearly 500 new vessels by 2027. Are we approaching a case of oversupply of berths or can the industry sustain this growth path? 
11:10 - 11:20 Networking Coffee Break
11:20 - 12:50 PORTS: Prospects for the Present and Future of Cruising in the East Med
  • As the world cruise fleet continues to grow with a large number of new ships on order, how are ports planning to meet this additional demand for berth and terminal space?
  • We are seeing substantial investments taking place in some ports, while others are having difficulty maintaining their current infrastructure. Does this investment imbalance mean that some ports could possibly be phased out from cruise ship itineraries?
  • Port privatizations are still very much on the agenda globally, as well as in parts of the Mediterranean. Will port or terminal privatizations bring the urgent infrastructure investments needed to keep up with the cruise industry’s growth?
  • Many ports are faced with the dilemma whether to focus their investments on cruise infrastructure or on other port services related to passenger ferries, containers, general cargo, etc. Can the industry assist them in resolving this dilemma
13:00 - 14:00 Networking Lunch
14:00 - 15:15  CLIA EUROPE - Partnership for Sustainable Tourism: Ships, Ports and Destinations
  • The increased worldwide awareness on environmental issues has often spotlighted the shipping industry and particularly cruise operations leading to a new regulatory compliance. What will be the impact on cruising, especially in relation to the new IMO and EU regulations?
  • The question of sustainability for both ports and destinations is also of vital importance and a serious concern for many popular Mediterranean destinations. How is CLIA addressing this issue and the increasing number of press reports on overcrowding?

15:15 - 15:30 Networking Coffee Break
15:30 - 16:30 EMERGING DESTINATIONS - The East Med and Beyond
  • A highly uplifting and engaging session featuring Cruise Industry and Destination experts, with the focus on new trends and empowering emerging destinations with ambitions to generate Cruise sector growth. The focus will be placed on forward looking insight, practical tools, best practices and guiding principles to enable boutique port destinations to capture the attention of cruise line decision makers and itinerary planners and develop a sustainable business model.
DAY 2 - Wednesday 29 May 2019

09:00 - 09:30  Morning Coffee & Registration
09:30 - 09:40 Opening Statements

09:40 - 11:10 DESTINATIONS, ITINERARY PLANNING & SHORE EXCURSIONS: How these interact and influence Passenger Experience and Cruise Satisfaction
  • Passenger demand is the foundation of a commercially successful itinerary. How does the itinerary planner balance the port selections between this demand and the cruise line’s required revenue targets?
  • As cruise passengers become more travel-sophisticated, they opt to see the ports of call independently and not through purchasing shore excursions operated by the cruise line. Is the industry concerned with this trend that clearly affects revenue and perhaps destination delivery? What actions are envisioned to reverse this trend?
  • How important to overall passenger satisfaction from a cruise are the destinations and the shore excursion options offered by the cruise line?
09:30 - 11:00 Parallel Workshop HEMEXPO: A Dynamic Entry into Cruising of the Greek Marine Equipment Manufacturers
  • What is the procurement procedure for cruise lines?
  • What does a company need to become a cruise line supplier? Are specific certifications required?
  • Do cruise lines procure equipment internationally or do international manufacturers need to have a local agent? Are there different procurement procedures for newbuildings and retrofits/repairs?
  • Are there specific technologies cruise lines are currently focusing on, as they might be areas in which they will invest in the future?
  • The do’s and don’ts when doing business with cruise lines. 
11:10 - 11:20 Networking Coffee Break
11:20 - 12:50 YEAR ROUND CRUISING: A 365-Day Approach to Cruising
  • The Mediterranean is booming in cruising terms and enjoys the world’s second highest volume of cruise ship calls; however the most popular ports are filled to capacity during the summer season and somewhat empty over the winter period of the Northern Hemisphere. The most effective way for a Cruise destination within the Mediterranean or a destination in a similar line of longitude to generate sustainable cruise tourism growth and boost the local economy, is to develop a strategy that encourages year-round cruising.
  • Such a strategy requires collaboration between multiple neighboring attractive ports to agree on a series of standards, principles and marketing to create the right conditions, services, facilities and pricing in order to bring about a desirable outcome. This interactive session supported by key cruise industry speakers from different perspectives will give greater insight on year-round cruising.
11:20 - 12:50 Parallel Workshop CRUISE SALES: How can Travel Agents benefit from increased demand for Cruise Holidays - Organised in association with FedHATTA, the Federation of Hellenic Associations of Tourish & Travel Agencies
  • The workshop will offer travel agents the chance to acquire skills and techniques on how to increase their business turnover through cruise sales. CLIA Europe’s Andy Harmer will also present the CLIA Travel Agent Program.
13:00 - 14:00 Networking Lunch
14:00 - 15:30 YACHTING & MARINAS: The Challenges Remain
  • Does the implementation of VAT on charters by all of the Mediterranean’s EU Members even out the playing field leading to a more competitive base for commercial yacht charters?
  • The future and the success of any tourism sector depend heavily on the ability to sustain its product as well as the environment in which it operates. Is the yachting sector in the Mediterranean doing enough to protect the seas and marinas which are its lifelines?
  • The new Superyacht Seas of Greece – a glimpse into a bright future? 
14:00 - 15:30 Parallel Workshop BLUEGROWTH: "The Final Pitch - BG V Emerging Piraeus Maritime Startups" - The Presentation

BlueGrowth aims to inspire and support startups with innovative ideas relating to the blue economy, including shipping, sea tourism, tourism, fisheries and the marine ecosystem. The process is carried out through the significant BlueGrowth competition, with the winners joining the "incubation" programme and building a strong foundation for entry into the "business world". At the Posidonia Sea Tourism Forum the final presentation of the teams attending BlueGrowth’s incubation programme will be made.
The project’s aim is to mark the beginning for new concepts, which will encapsulate the essence and true meaning of BlueGrowth: originality, creativity, innovation and collaboration and to be present and supportive until the “seed-idea” transforms into an established and strong stakeholder of the “blue” economy.

BlueGrowth workshop is open to PSTF participants.

The YES Forum is a leading platform of open dialogue in the Greek Shipping and Sea Tourism Industries among principals, executives, university students and young executives that takes place under the auspices of the Ministries of Shipping, Education, Tourism and the majority of the Greek Universities. The topics to be discussed are sea tourism, cruising and yachting in Greece, challenging and profitable sectors which present opportunities for young people. Delegates will have the chance to interact with experienced industry professionals. The “YES to Sea Tourism Forum” will end with executives from the Shipping and Sea Tourism industries participating in networking corners with the following topics: Technical and Operations Departments of a Shipping Company, Startups, Innovation, Technology & Maritime Cluster, giving young professionals the chance to learn more about these industries.

The programme might be subject to change.

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